Closing the Opportunity Gap

The Amaru Initiative for Social Good was founded with a simple mission: to close the job-search knowledge gap by teaching the "unwritten rules" of hiring. We empower talented people to be confident and competitive.

Our founder, Arturo Natella, started this work because too many folks are expected to figure out hiring completely on their own. Having been on both sides—as a job seeker trying to get a foot in the door and a recruiter trying to find the right fit—Arturo saw a need for a more human approach. This initiative was created to be a true career navigation partner, providing the practical tools and genuine support needed to level the playing field.

Our Impact & The Next Milestone

Amaru's people-first approach to recruiting and coaching has a proven track record, helping job seekers we've supported land roles earning over $1,000,000 in collective salaries.

The Amaru Initiative for Social Good is building on this success. Through our free career coaching services, our next goal is to put $2 million in salaries back into our communities, helping close the opportunity gap one job at a time.

Who We Help

This program is for anyone who feels like the system wasn’t built for them.

Maybe you’re a first-generation professional forging a new path first time. Perhaps you’re a parent or caregiver ready to step back into the workforce after a break. You might be an experienced professional looking to switch industries, a veteran translating your skills for a civilian career, or someone with disabilities figuring out how to communicate your strengths in the workforce. If you have the talent but are facing barriers, we're here to help you build a practical action plan.

Our Playbook: What We'll Cover

We provide deeply technical coaching, teaching you to see the hiring process through the eyes of an employer. No corporate BS, just a clear playbook focused on what actually moves the needle.

  • Resumes That Actually Get Read: We’ll help you craft a resume that tells a compelling story about your accomplishments, tailored to get past the automated screens and into human hands.

  • A Personal Brand That Opens Doors: Learn how to use tools like LinkedIn to define your professional identity, build your network authentically, and get noticed by the right people.

  • Interview Like an Insider: We share interview frameworks and tactics to help you navigate the process with confidence, answer tough questions, and clearly demonstrate your value.

  • Get Paid What You're Worth: Learn when and how to talk about money, deflect premature salary questions, and negotiate effectively for the compensation and benefits you’ve earned.

Our Commitment to Transparency

To ensure we can focus entirely on providing high-impact coaching, the Amaru Initiative operates under the fiscal sponsorship of the Nonprofit Organization for Philanthropic Initiatives (NOPI), a registered 501(c)(3) charity. This partnership handles the administrative and financial oversight so we can dedicate 100% of our efforts to what truly matters: helping you land your next role.

Get Involved

  • For Job Seekers: If you're ready to change your trajectory and would like to be considered for our coaching program, we want to hear from you.

  • For Supporters & Partners: If you are interested in learning more, or want to donate to help us reach our $2 million goal, we would love to connect.

Please email us at arturo@goamaru.com.