The Job Search Has Unwritten Rules. We Wrote the Playbook.

Stop guessing and start strategizing. Amaru provides expert coaching, insider knowledge, and proven frameworks to help you land a role that matches your value.

Most Career Coaching is All Talk. We Give You a Playbook.

You’re talented, experienced, and ready for the next step, but the modern job search can feel like a game where no one told you the rules. We built Amaru to fix that. We provide structured, action-oriented coaching that demystifies the hiring process and equips you with tangible tools that work in the real world. This isn't therapy; it's a strategic partnership designed to get you from application to offer.

Our Approach: A Partnership for Success

Our coaching model is built on a foundation of partnership. We provide the strategy, the tools, and the insider perspective; you bring the commitment. To achieve the best results, we ask that you come to each session ready to engage, be open to new strategies, and dedicate time to the action items between our meetings. Your success is a direct result of your proactivity. When you're ready to do the work, we're ready to show you how.

The Amaru Difference

Our approach is direct, practical, and built on more than a decade of real-world experience and research. No fluff, just proven strategies that get results.

• We're Strategists, Not Therapists: We provide proven tactical guidance to achieve your career goals. Forget endless conversations that go nowhere. This is about building a clear strategy.

• Forged by Firsthand Experience: Our founder has spent over a decade on both sides of the hiring table—as a recruiter finding talent and as a professional navigating the very systems we teach you to master. This firsthand perspective is baked into our playbook, which is specifically designed to help overlooked and underestimated professionals thrive.

• Insider Knowledge Backed by Research: Our strategies are informed by years of recruiting and workforce development research. With a deep background in recruiting, we know exactly what happens on the other side. We bring that insider perspective to demystify the hiring process and help you present yourself as the clear choice.

• A Technical, Data-Driven Approach: We move beyond generic advice. Our process is consultative and technical, focusing on the details that make a difference. We'll help you map your career path, analyze industry trends, and make strategic decisions based on real-world market data.

Find Your Path. Master the Process.

Whether you're exploring a new career direction or targeting a specific role, we have a coaching path for you.

For the Career Explorer - Strategic Career Direction

Feeling lost or at a crossroads? This comprehensive package is for professionals seeking clarity on what's next. We use a structured, market-informed approach to move you from uncertainty to a strategic, validated career roadmap.

The Career Exploration Package

This is an intensive, 6-8 week engagement designed to give you complete career clarity.

• Phase 1: Career Foundation & Discovery: We start by building a master resume and analyzing your past work experiences to identify the roles, environments, and challenges where you thrive.

• Phase 2: Market Research & Path Identification: Based on your unique profile, we conduct deep market research to identify 2-3 viable, in-demand career paths that align with your skills and preferences.

• Phase 3: Path Validation & Strategic Planning: We teach you how to conduct informational interviews to test your assumptions and then build a detailed roadmap for your transition.

• Phase 4: Career Activation & Implementation: We equip you with the tools to execute your plan, including personal branding, LinkedIn optimization, and advanced networking tactics.

Comprehensive Package Investment: $2,500 (Includes 11.5 hours of coaching, 3-4 hours of offline market research, all reports, and implementation toolkits).

For the Focused Job Seeker - Tactical Coaching Modules

Know where you're going? Let's sharpen the tools you need to get there. The modules below serve as a starting point. (Bold this part) Each service can be mixed, matched, and customized to create a bespoke strategy that targets your unique needs.

All a la carte training and consultative coaching sessions are $150 per 60-minute session, unless otherwise noted.

Module 1: Resume Optimization

Create a results-driven resume that links your achievements to business priorities and positions you as a top candidate.

Foundation Package ($375): Includes a 60-minute coaching session, Amaru's proprietary resume-writing guide, and post-session support with a personalized review and detailed feedback on your revised resume.

Module 2: LinkedIn Optimization & Personal Branding

Develop an authentic, market-ready profile and connect directly with decision-makers.

• Foundation Session (60 min): Learn the critical components of an optimized profile, how to leverage your network through LinkedIn, and use our scripting to secure informational interviews.

• Add-On Coaching Sessions (60 min each):

• Instruction for the list below: Use the bullet point icon from your toolbar.

  • Messaging Workshop: Define your professional brand and value proposition.

  • Narrative Development: Craft the compelling story you'll use in interviews and networking.

  • Profile Copywriting: Work 1-on-1 to write or revise your LinkedIn summary, headline, and experience sections.

Module 3: Interview Preparation

Master employer-focused answers and confidently navigate any interview scenario.

• Foundation Session (60 min): Break down the interview process, develop frameworks for effective responses, and learn how to handle challenging or illegal questions.

• Add-On Coaching Sessions (60 min each):

  • "Why Me?" Narrative Session: Perfect your professional story and core value proposition.

  • Mock Interview Practice: Conduct 1-2 full mock interviews with real-time, actionable feedback.

Module 4: Salary Negotiation

Negotiate compensation with confidence using proven frameworks that address salary, benefits, and professional growth.

• Foundation Session (60 min): Learn pre-interview preparation, salary deflection techniques, and effective negotiation strategies for your entire compensation package.

• Add-On Coaching Sessions (60 min each):

• Instruction for the list below: Use the bullet point icon from your toolbar.

  • Value Statement Workshop: Collaboratively craft the persuasive statements you'll use to justify your ask.

  • Real-World Scenario Practice: Role-play your negotiation conversation or get support drafting negotiation emails.

Module 5: Articulating Value for Performance Reviews

Foundation Session (60 min): Learn to identify and articulate your unique contributions, develop a clear narrative of your professional growth, and apply culturally competent strategies for self-promotion to prepare for reviews and career conversations.

Ready to Take Control of Your Career?

The best way to see if we're a fit is to talk. Let's discuss your career goals and how our structured approach can help you achieve them.