Our Story

Arturo Natella, Founder

I started Amaru because I saw how much of hiring and job searching is learned through trial and error. People are expected to know how to find a job or make a good hire, but most are figuring it out on their own.

My path here wasn't conventional. I’ve always been driven to understand how systems work—first in technology, then in politics and law. But the most important system I ever had to navigate was the one for getting ahead.

Years ago, while working on a major political campaign, I connected with incredible people from immigrant and BIPOC communities across Massachusetts. After the campaign, I tried to find pathways for them—and for myself—by seeking guidance from established leaders. What I found were locked doors. The advice was often out of touch, and the system felt guarded by gatekeepers, not shared openly.

That frustration became my call to action: if the pathways aren't there, you have to build them.

Amaru didn't start as a big company. It began as a simple job listserv, a way to share real opportunities and honest guidance where it was desperately lacking. I was convinced that your potential shouldn't be dictated by who you know.

That conviction grew as I spent the next decade working on the problem from all angles—from shaping workforce policy at the Massachusetts State Legislature to designing inclusive hiring strategies for startups and Fortune 500 companies. I saw firsthand that the desire for fair systems was immense.

Today, Amaru is where those two worlds meet: my experience on both sides of the hiring table and a mission to make the process more human. We help job seekers understand how hiring really works, and we help employers build the fair, high-performing teams they need to grow.

To us, this isn't just a platitude; it's a practice. We believe a real opportunity is more than a job title—it must be a foundation for growth. That’s why every role Amaru champions is measured against our core principles:

  • Economic Fairness: Salaries that align with or exceed living standards.

  • Professional Growth: Genuine mentorship and clear development opportunities.

  • High-Growth Industries: Access to future-proof careers.

  • Pathways for Advancement: Breaking down traditional career ceilings.

This is just the beginning. The recognitions are nice, but our real success is measured in the careers we help launch and the communities we strengthen.

I invite you to reach out to learn more. Let's build a future where opportunity is a reality for all.

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