Confidence they can’t argue with — for the clients hardest to place.
Most career tools rewrite a resume. The Amaru Career Toolkit does the part of coaching that normally takes days — drawing out a job seeker’s “why,” translating their experience into language employers value, and giving them fluency over the gaps and weaknesses they used to apologize for. The resume comes out the other side.
Run it on a real posting. Bring the output to our conversation.
Most AI tools rewrite a resume. This does the hard part.
The nuts and bolts of career prep are commoditized. Anyone with ChatGPT can produce a passable resume or interview cheat sheet. That isn’t what gets people hired.
What’s actually hard is helping someone understand their own “why,” translate the work they’ve done into language that lands with an employer, and talk about their gaps and weaknesses with fluency instead of apology. Career coaches know that conversation can take days. It’s the part that decides whether someone walks into the interview feeling like a catch — or feeling like they have something to hide.
A career coach can’t be in someone’s head at 11pm before an interview. The Toolkit can. It runs the hardest conversation in coaching — instantly, and in language clients intuitively understand.
Built for the clients whose story is hardest to tell.
The people who need career coaching most are the ones whose experience doesn’t read as legible to a hiring algorithm — gaps, pivots, foreign credentials, no formal history. They walk in nervous. They leave with a story they can tell.
Job seeker uploads a resume and a target role. The Toolkit reads what the employer actually needs solved, draws out the candidate’s “why,” translates their transferable skills, and reframes their gaps into part of the story. The resume, cover letter, company research, and interview prep come out the other side. Your coaches use that foundation to run mock interviews, push back, and do the human work only they can do.
How it does what normally takes days.
Discover
Discover
First we figure out who they actually are — not just what's on their resume. The Toolkit reads what the employer actually needs this person to accomplish, then maps it against the job seeker's real experience. Veterans get their military work translated into civilian terms. Federal applicants get mapped to the right job series. International professionals start seeing how the work they did somewhere else translates here.
- Identifies the business problem behind the job posting
- Maps the candidate's experience against that need
- Surfaces strengths, gaps, and the skills they didn't know counted
Position
Position
This is the hardest part of coaching, and it's the part nobody else does. Drawing out someone's “why” — what drives them, what they've actually accomplished, why their gaps don't disqualify them — can take a coach days. A surgeon from another country trying to work at Home Depot doesn't need someone to rewrite their resume; they need someone to translate what they did into language that matters here. The Toolkit runs that conversation in minutes. Gen Z clients get something to say. Caretakers get something to point to. Returning citizens get something to lead with. Everyone walks out with a one-page anchor they can repeat with conviction.
- Surfaces the job seeker's real “why” — what drives them
- Translates transferable skills into language an employer values
- Reframes barriers — gaps, switches, spotty history — as part of the story
- Generates a one-page anchor used across every application touchpoint
Apply
Apply
The resume, the cover letter, the company research, the interview prep — the bells and whistles. Once a job seeker knows their “why” and can explain their career gaps, the documents almost write themselves. The Toolkit handles them so the coaching session is about something deeper than bullet polish.
- Researches the specific employer's priorities
- Tailors the resume and cover letter to what that company cares about
- Builds an interview prep kit: gap study, mock questions, anticipated objections
They walk in feeling like a catch.
- They stop apologizing for themselves.
- They see their barriers as strengths.
- They've already answered their hardest interview questions — to themselves.
- Their “why” is a sentence they can say out loud with conviction.
- Their gaps become part of the story — not the thing they're hiding.
- They get the affirmation a coach gives — on demand, at 11pm before the interview.
That’s half the battle. It’s the half a career coach can’t always be there for.
I think the assessment and pointed questions to help with the identified gaps are super helpful. It's already increased my productivity with applications as I typically burn out with job searching.
This role I'm applying to is really addressing the gaps I have. It's like, it knows what I don't know.
It actually reminded me of working with you. It's helpful not just for me, but also for you — to scale yourself a little bit.
Your hardest-to-place clients get the work they need most.
The people who've been out of work, switched careers, or are starting over are the ones who struggle most to tell their own story. Every one of them — not just the ones who happen to land a strong coach — gets the conversation that normally takes days.
Coaches do the work only humans can do.
Mock interviews, accountability, judgment, real talk. Your team stops grinding through resume bullets and spends time on the parts of coaching that change someone's trajectory.
Faster onboarding for new coaches.
A new hire can deliver senior-level coaching on day one — the Toolkit carries the recruiter knowledge, they bring the human.
A consistent standard across your team.
Every job seeker gets the same caliber of work, regardless of which coach they're assigned to.
Reportable outcomes.
Track applications, interviews, and placements per cohort in one place.
The questions agencies ask first.
- How does this fit with our existing case management system?
- Works alongside your case management system — no integration required.
- Is this allowable under WIOA funding?
- Yes — typically as a training and supportive services expense. Confirm with your grant administrator.
- How long does onboarding take?
- Four sessions per coach:
- One to demo the Toolkit end-to-end
- One on the narrative phase — why it carries the whole system
- One running a mock coaching session with the Toolkit output
- One for Q&A and troubleshooting
- What happens to job seeker data?
- Encrypted in transit and at rest. Owned by your agency. Never sold. Never used to train external models.
Built for your cohort size.
Tell us how many people you’re serving and we’ll build a number that works for your budget.
Amaru is run by Arturo Natella, a recruiter and career coach who has coached 400+ professionals into new roles. The Toolkit is the system he built to bring recruiter-grade thinking to coaching at scale.