Building pathways where none existed

I started Amaru because I saw how much of hiring and job searching is learned through trial and error. People are expected to know how to find a job or make a good hire, but most are figuring it out on their own.

My path here wasn't conventional. I've always been drawn to solving complex problems—first as a technologist, then tackling systemic challenges in politics and workforce policy. But the most important problem I ever faced was how talent gets discovered and developed.

Years ago, while working on a major political campaign, I connected with incredible people from immigrant and BIPOC communities across Massachusetts. After the campaign, I tried to find pathways for them—and for myself—by seeking guidance from established leaders. What I found were locked doors. The advice was often out of touch, and the system felt guarded by gatekeepers, not shared openly.

That frustration became my call to action: if the pathways aren't there, you have to build them.

Amaru didn't start as a big company. It began as a simple job listserv, a way to share real opportunities and honest guidance where it was desperately lacking. I was convinced that your potential shouldn't be dictated by who you know.

That conviction grew as I spent the next decade working on the problem from all angles—from shaping workforce policy at the Massachusetts State Legislature to designing inclusive hiring strategies for startups and Fortune 500 companies. I saw firsthand that the desire for fair systems was immense.

Today, Amaru is where those two worlds meet: my experience on both sides of the hiring table and a mission to make the process more human. We help job seekers understand how hiring really works, and we help employers build the fair, high-performing teams they need to grow.